What it is
Onsite video production for B2B, a managed crew, anywhere your expertise lives.
MarketScale onsite video production deploys a professional, vetted crew to any single location for a planned Production: studio days, facility and plant tours, product demonstrations, executive interviews, customer-site testimonials, recruiting B-roll, and manufacturing walkthroughs. It is on-demand and repeatable: booked when you need it, not tied to a one-time event.
What sets it apart from a traditional video agency is the platform underneath it. Every Production connects directly to MarketScale Studio, where footage flows into AI transcription, editorial workflows, and AI video editing that turn one production day into long-form video, short clips, written articles, and customer proof and case studies, distributed across your channels and 16 B2B industry verticals.
Platform continuity
The Production does not end when the crew leaves.
The crew captures the moment. Studio turns it into a media operation. Footage flows from the Production directly into your Studio account, where AI transcription, clip requests, edit workflows, review tools, and publishing destinations are already waiting.
From facility floor to Studio folder.
How it works
Software creates the system. Experts create the quality. AI creates the speed.
Every MarketScale production runs through three interconnected layers. Each one is essential. Together they produce something no single production vendor can replicate.
Studio is the operating layer.
Every Production runs through a connected workflow: production request, crew booking, raw footage upload, AI transcription, clip requests, review and approval, publishing readiness, media library, and long-term asset reuse. The Production is never a disconnected file delivery.
Managed operations. Standardized delivery.
Producers structure the story. Videographers capture polished anchor content. Field Creators capture fast, authentic moments. Editors shape final assets. MarketScale production operations coordinate logistics, standards, and delivery, not you. The 48-hour rough cut is a system behavior, not a promise.
Onsite production activates the people closest to the work.
The most trusted B2B content comes from operators, engineers, customers, executives, and partners, not from production crews inventing a narrative. Onsite video provides the highest-signal raw material for UGC because it captures real expertise in real environments where it already exists.
Asset multiplication
One production day becomes a content library.
A single MarketScale production day generates more than 20 assets across every format your team uses, without a second Production, without a second budget line.
One full production day can generate a long-form video, 15+ short clips, a written article, case study copy, social posts, email content, and GEO-structured content ready for AI indexing.
Long-form video
Website, YouTube, sales
Short clips (15–90s)
Social, email, outreach
Executive cuts
Thought leadership, LinkedIn
Customer testimonial
Sales proof, proposals
Product demo
Website, training, demos
B-roll library
Future content, repurposing
Written article
SEO, AI search, thought leadership
Case study copy
Sales enablement, website
LinkedIn posts
Executive and employee social
Email copy
Campaigns, outreach, nurture
GEO-structured content
ChatGPT, Perplexity citations
Sales enablement
Rep decks, objection handling
In production
What production looks like when it is connected to a platform.
These are not agency case studies. They are examples of the MarketScale system in motion: capture, platform, UGC activation, and business outcome working together.
Industrial manufacturing
MEPPI
24h
turnaround
Delivered 90 minutes early. Same-day. From their own phones.
Employees shot travel footage on phones. MarketScale assembled a 70% rough cut overnight, delivered the final cut 90 minutes before a hard 2PM deadline.
Read the full story →"Just at the perfect time and love it!"
Security technology
AMAG Technology
30 min
to 20–30 assets
Phones-only studio day. 20–30 clips. 30 minutes.
Sales team ran a studio day using only phones. MarketScale coaching and production turned it into 20–30 publish-ready clips, ready for outreach, sales decks, and social.
Read the full story →Disaster recovery
BMS CAT
+25%
social engagement
One marketer. Nationwide stories. Output of a full team.
Field teams submit job-site footage daily: drone shots, photos, videos from active recovery sites. MarketScale packages and publishes. One marketer delivers a full team's output.
Read the full story →"The general manager is sending me daily pictures, drone footage, even video. I can get all of that through MarketScale and turn it into something powerful."
Global manufacturing
EnerSys
104
users in 45 days
Leadership-backed UGC turned into a daily global habit.
Studio embedded in national sales training and quarterly town halls. 104 user logins in 45 days. 215 edit requests from 46 unique contributors.
Read the full story →Also deployed at CyrusOne, Bose Professional, CooperVision, GE HealthCare, Kasa Intellifinishing, Improving, and others across 16 B2B industry verticals. See all case studies →
What we capture
Every B2B environment. One connected system.
Each production type below is a business media use case, not an agency service menu. Every one connects directly to Studio, feeds the same UGC activation model, and generates assets that compound over time.
Facility tours
Manufacturing, data centers, labs, warehouses
Trade shows & events
Speakers, customers, team, moments on the floor
Product demonstrations
Hardware, software, services in real context
Customer testimonials
On-site outcomes in the client's own environment
Executive thought leadership
C-suite and senior leader perspectives captured live
Case studies on location
Documented outcomes in client environments
Training and documentation
Process walkthroughs, onboarding, expertise capture
Field installations
Technicians, operators, engineers in the field
Recruiting and culture
Employer brand from real workplaces, not studios
Partner content
Channel partners, integrators, co-marketing activations
UGC coaching sessions
MarketScale coaches guide participants on location
Manufacturing walkthroughs
Technical proof for buyers and training programs
UGC activation
The most trusted B2B content comes from the people inside it.
Onsite production is where MarketScale’s UGC operating model becomes most visible. The crew does not invent a narrative. It captures the expertise that already exists: in the people, the environments, and the work already happening.
Real people. Real places. Real proof.
Who becomes the content
Onsite video production, answered
How a managed, platform-connected crew differs from an agency or a one-off local videographer, and what one production day actually produces.
What is the difference between Onsite Video Production and Events & Onsite Capture?
Onsite video production books a professional crew to a single location for one planned Production — a studio day, facility tour, product demo, executive interview, or customer-site story. It is on-demand and repeatable. Events & Onsite Capture deploys a crew to a multi-day conference or trade show to capture many speakers, customers, and moments across the floor. Use onsite production for a focused, scheduled Production; use Events & Onsite Capture for live multi-day events.
Where can you send a crew?
MarketScale maintains a vetted network of 1,000+ professional creators across 38+ countries. Every deployment runs through the same managed production workflow, so quality, direction, and delivery are consistent in any market — no re-vetting a local videographer city by city.
What kinds of Productions do you cover?
Facility and plant tours, manufacturing walkthroughs, product demonstrations, customer testimonials on location, executive thought leadership, case studies in the client environment, training and documentation, field installations, recruiting and culture content, partner and channel content, and UGC coaching sessions.
What do I get from a single production day?
One production day generates more than 20 assets: a long-form video, 15+ short clips, executive cuts, a customer testimonial, a product demo, a B-roll library, a written article, case study copy, social and email content, and GEO-structured content ready for AI search indexing — without a second Production or a second budget line.
How quickly are assets delivered?
A 48-hour rough cut is delivered after footage is uploaded to Studio. Final assets typically follow within 7–10 business days. Because every Production connects to Studio, AI transcription, clip requests, and editorial workflows begin the moment footage lands.
How is pricing structured?
Onsite production is included in Scale, Business, and Enterprise plans and is also available as an add-on. Pricing scales with Production scope, location, and crew. See the pricing page for current plan details.