MarketScale
Mitsubishi Electric Power Products at DISTRIBUTECH 2024
Customer Stories·Energy

Mitsubishi Electric Power Products

Delivered 90 minutes early. Same-day. From their own phones.

At a glance

MEPPI needed polished, on-brand video for a major internal meeting — with a 24-hour deadline. MarketScale assembled footage uploaded by the team throughout the day and delivered the final cut 90 minutes ahead of schedule.

90 minahead of 2:00 PM PST deadline
24 hrstotal turnaround required
100%employee-captured footage — no production crew

"Just at the perfect time and love it! Thanks! Wish us luck in about 2.5 hours!!!"

MEPPI Marketing TeamMitsubishi Electric Power Products
The Challenge

A 24-hour deadline. No centralized production team.

MEPPI — a Mitsubishi Electric Corporation division supplying critical power systems across North America — needed timely, authentic content for a major internal meeting. The final video was due by 2:00 PM PST. Traditional centralized video production workflows couldn't adapt to same-day demands. The content needed to feel team-driven, not top-down corporate.

The Strategy

Employees capture. MarketScale edits. In real time.

One week before the meeting, MarketScale delivered a test edit to build leadership confidence. The day before the meeting, MEPPI employees uploaded travel footage and team moments from their phones directly to MarketScale Studio. On the morning of the event, the remaining clips arrived. MarketScale editors ran overnight, assembling a 70% rough cut, then completed the final version as new clips came in.

The Result

Polished. On-brand. In the room before anyone expected it.

The finished video was delivered at 12:30 PM PST — 90 minutes before the 2:00 PM deadline. Every frame was on-brand, employee-captured, and ready for the room. MEPPI's team published that same day. The model proved that decentralized content strategies don't sacrifice quality: they deliver agility, authenticity, and speed that centralized production simply can't match.

Results

What changed.

  • 01Final video delivered 90 minutes ahead of 2:00 PM PST deadline
  • 0224-hour total turnaround from footage upload to delivery
  • 03Employee-captured footage created authentic team energy and engagement
  • 04Test edit one week prior secured executive buy-in and confidence
  • 05Proved real-time, decentralized content model for high-stakes internal events

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Next step

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