Free B2B content audit · 2 minutes

Discover what yourB2B content engineshould look like.

Most B2B content fails for the same reasons. 1,000+ partnerships — from Fortune 500s to emerging brands — across 10 years and 16 industries makes those patterns clear. This audit finds yours.

Answer 5 short questions. We'll analyze your website, your industry, and your AI-search visibility — then build you a personalized UGC strategy, GEO score, or content audit. Free.

A personalized UGC content strategy

Your GEO visibility score (AI search)

A full content audit vs. competitors

Where are you stuck?

We don't produce content consistentlyWe create content but it doesn't drive resultsWe can't scale without scaling headcountWe need to win in AI search & GEOWe have experts but can't turn their knowledge into content

Challenge

Industry

Role

Your Plan

Next Steps

The real problem

Your company outgrew the old model.

You have more proof, more operator knowledge, more customer momentum, and more partner activity than a centralized marketing team can capture. Engineers explain complex systems daily. Customers describe outcomes in their own words. Executives form real opinions. Operators solve real problems in the field. Almost none of it becomes content.

The old model treated marketing like a factory: a small team producing everything.

The new model is a conductor: orchestrating your entire ecosystem as contributors.

From factory to conductor

Stop producing content about your business. Start activating content from experience.

The factory

Marketing creates everything. Small team, tight control, polished output. Result: high cost, slow pace, and content that sounds like every competitor.

The conductor

Marketing orchestrates everyone. Customers, partners, executives, operators, and field teams become contributors. Result: 100x capacity without 100x cost.

Brand messages shared by employees are re-shared 24x more than by the brand itself.

The system

One system.
Every step from
expertise to visibility.

Activate

Turn executives, customers, and partners into contributors. Guided prompts, interview formats, and scheduled sessions make participation effortless.

Capture

Record where expertise lives. Onsite production in 38+ countries, remote sessions from any device, and event coverage that turns moments into assets.

Transform

AI processes raw recordings into structured media. Human editors refine for brand alignment, narrative clarity, and quality. Speed and craft, together.

Publish

From one recording: video interviews, short clips, articles, case studies, social posts, and course content. Every format, one workflow.

Distribute

Reach every channel buyers use, plus the AI systems that determine who gets found first. This is not SEO. This is strategy for GEO.

What changes

Four things change when your crowd becomes your content engine.

Trust

Trust compounds

Content is interpreted as reality, not marketing. Real operators, real customers, real environments. 93% of buyers say this kind of content is very helpful in purchasing decisions.

Scale

Output scales without linear cost

Activate more contributors instead of hiring more creators. A team of 5 using MarketScale can coordinate a contributor base of 500.

Network

Network effects emerge

Every contributor brings their own audience. Every asset feeds the next. Content stops being a line item and becomes a self-reinforcing system.

Pipeline

Buyers arrive pre-educated

Conversion improves across the funnel because the market already trusts what they find. 73% of B2B buyers now use AI tools in their research. Your content is either feeding those tools or invisible to them.

Proof, not promises