MarketScale
Resources  ·  UGC Academy

The library for
UGC for B2B.

Frameworks, playbooks, and video tutorials for building a UGC-driven B2B content engine. Free, no subscription needed.

Start free →Book a demoFree workspace, no credit card
The shift

The way B2B content works has fundamentally changed.

Live data · Updated Jun 9, 2026
100+Video tutorials
7Topics covered
FREENo subscription needed

The shift

B2B buyers now prioritize independent expert voices and peer validation over brand-produced content, with 94% of marketers acknowledging trust as the most critical driver of business success in 2025. Human expertise and authentic customer perspectives have emerged as the primary trust signals as AI-generated content floods the market and buying committees expand to an average of 13 stakeholders.

Source: LinkedIn B2B Institute & Ipsos Study 2025 (2025)

75%

of B2B buyers trust brands more when affiliated with industry experts or influencers

Source: B2B Tech Buyer Behavior Research 2025 (2025)

thought leadership can be a more powerful marketing tool than traditional methods

Edelman-LinkedIn B2B Thought Leadership Impact Report 2024

Source: Edelman-LinkedIn B2B Thought Leadership Impact Report (2024)

75%

of B2B decision-makers say thought leadership led them to research a product they weren't previously considering

Source: LinkedIn & Edelman B2B Thought Leadership Research 2024 (2024)

53%

of B2B marketers now amplify organic posts with Thought Leader Ads, recognizing expert voices build credibility that branded content cannot

Source: Factors.ai LinkedIn B2B Buying Committee Analysis (2025)

84%

of B2B buyers use peer recommendations early in the decision process

Source: Big Moves Marketing B2B Trust Report 2026 (2026)
See how MarketScale activates your experts →

Learn by watching.

Browse all videos →
Help & guides

Step-by-step from the MarketScale team.

Browse help center →
Brand & Templates

How to Use a Saved Order for Your Media in MarketScale

A Saved Order in Media Studio is a pre-configured edit style that reflects your preferred aesthetic and brand guidelines.

Read guide →
Capture & Record

Recording Room Participant Limits and Managing Attendees

Find out how many participants can join a Recording Room, how to manage attendees, and what to expect when recording with multiple people.

Read guide →
Get Started

Home Page Tools & Features

Get a fast, simple tour of the MarketScale home page. Get the lay of the land: Inbox, Tasks, where to find features. Learn the tools: Upload, Record Media, Requests, Book Onsites, so you can go from zero to creating content in minutes.

Read guide →
Share & Distribute

Sales Team Materials: The Showroom for Your Best Work

Asset Library is now Sales Team Materials: your MarketScale showroom for finished, approved videos, PDFs, demos, sell sheets, and more. Build Collections, audit your library, and send share links to your partners, prospects, and teams.

Read guide →
Users, Roles & Access

TERMS OF SERVICE

These Terms of Service ("Terms") cover the use of services offered by MarketScale ("us," "we," or "MS"), including the exchange of audio and video content, chat features, and other services (collectively, "Services") through MarketScale.

Read guide →
Strategy & Inspiration

Hiring & HR Recruitment

Show candidates what your team actually feels like, not what your office looks like. Capture, edit, and reuse one recruiting video as ten.

Read guide →
Strategy & Inspiration

"Day in the Life" Employee Spotlights

Walk a customer or candidate through a real workday in 90 seconds. Capture, edit, and turn one shoot into ten reusable cuts.

Read guide →
Strategy & Inspiration

Reseller Onboarding Video Series

Get new resellers selling in week one with a structured video series. One curriculum, ten reusable assets across enablement and partner marketing.

Read guide →

Find what matters to you right now.

One insight per week. No noise.

B2B UGC strategy, every Thursday.
The PlaybookQ1 2026  ·  Free PDF

What’s actually working in
B2B content. 16 pages, free.

What the fastest-growing B2B content teams are doing
and why it works.

  • The interview format that quietly outperforms scripted video
  • Why frontline experts are replacing executives on camera
  • The editing rule that makes lo-fi content look intentional
MarketScale
UGC MEDIA CREATION  ·  Q1 2026
TRENDS REPORT  ·  VOLUME ONE

B2B UGC
in 2026: what
the content
actually
looks like.

A field guide to the formats, faces and editorial grammar of authentic B2B video, drawn from UGC media creation, not the press release.

62%
RECORDED AS INTERVIEW OR CONVERSATION
250+
B2B COMPANIES ACROSS 16 INDUSTRIES
51%
FEATURED A SUBJECT-MATTER EXPERT ON CAMERA
A TRENDS REPORT FROM UGC MEDIA CREATION
Live industry dataUpdated weekly
MarketScale Research

State of B2B
Video Editing.

The only real-time data report on what professional B2B video editors actually use. Every number comes from real submitted work across thousands of productions. Not a survey. Not estimates.

View the full report
What’s inside
AI adoption rate
What share of professional B2B videos include at least one AI-category tool, and how that rate is trending month over month.
Full tool rankings
Every editing tool used in the network, ranked by volume, with quality-score correlations and monthly trend sparklines.
Category breakdown
NLE, compositing, audio, transcription, AI audio, AI text, AI video — how each production function is represented.
Workflow co-occurrences
Which tools professional editors reach for together — and what those pairings say about how B2B video gets made.

Ready to activate
your people?

Book a demo →See the platform

Your experts already know what your buyers need to hear. We give you the system to capture it, transform it, and distribute it — at scale, without the production overhead.

Explore resources

More from MarketScale