The problem
Your careers page says you have a great culture. Every careers page says that.
Candidates have seen enough employer brand content to know what it looks like when a company is describing itself versus when employees are describing their actual work. Polished "day in the life" videos, stock-photo team pages, and mission statement copy do not move sophisticated candidates. The teams, constraints, and culture they would actually encounter every day does.
Fast-paced, collaborative, mission-driven. Comprehensive benefits. Growth opportunities. These descriptions fit every company in your sector. Candidates ignore them. What they want is specificity: what does a Tuesday afternoon actually look like, and who are they going to be working with.
Most employer brand videos show the office, the company logo, and B-roll of people smiling at laptops. That content does not answer the questions candidates actually have. An engineer explaining what they build every day does. A manager describing how decisions get made does. Those conversations are not happening on camera.
Misaligned hire expectations are one of the primary drivers of early attrition. Employer brand content that shows candidates a realistic picture of the role, the team, and the constraints reduces mismatches before the offer is extended, not after.
How it works
Let your employees recruit for you, in their own words.
MarketScale gives your team an easy way to share their real perspective, captures it with production quality, and distributes it to the candidates who need to see it.
MarketScale conducts structured interviews with employees at all levels: what they work on, what they have learned, what they would tell a candidate about joining their team. No scripts. No talking points. Real perspectives.
Engineers explaining technical architecture. Managers describing how their teams make decisions. Customer success leads walking through what a hard week looks like. This is what candidates who are right for the role want to see.
Content goes to LinkedIn, your careers page, MarketScale's industry channels, and any relevant employer review platforms. Candidates see real people from your team before they ever apply, reducing misaligned applications and accelerating evaluation for the right fits.
Track which content is driving the most qualified applications, which employee voices resonate with which candidate profiles, and whether early attrition decreases as candidate expectations improve. Most hiring teams measure applications. This measures fit.
The result
“We posted seven employee videos in one quarter. Application volume stayed the same. Qualified application rate went up 35%. And three candidates said in their first interviews that the videos were why they applied to us specifically.”
Get started
Your best recruiters are already on your team. We help them say it on camera.
We'll show you how to launch an employee voice recruiting program in 30 days: capturing authentic team stories, distributing them to the right candidate audiences, and measuring how content quality changes application quality.
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