Discover how TruMerit used authentic, leader-led storytelling to turn its Care Anywhere Podcast into a global platform for healthcare engagement and community building.
Chapter 01: Overview
The story
Customer Engagement DevOps HR Marketing Online Learning Sales Marketscale For Agencies Publication Architecture & Design Building Management Business Services Engineering & Construction Education Technology Energy Food & Beverage Healthcare Hospitality Industrial IoT Professional AV Retail Sciences Software & Technology Sports & Entertainment Transportation Support Resources Blog MarketScale 101 Case Studies Workshops Knowledge Base Contact Request Demo Talk to an Expert Case Study: “From Leadership to Leadership” — How TruMerit Leveraged UGC Principles to Elevate Healthcare Leadership Engagement MarketScale Aug 12, 2025 2 min read Client Overview Company: TruMerit (formerly CGFNS International) Industry: Healthcare Credentialing, Workforce Advocacy, Professional Development Audience: Nurses, healthcare professionals, policy leaders, and global healthcare organizations TruMerit is a global leader in healthcare credentialing, career mobility, and workforce advocacy, serving professionals in more than 200 countries.
Its 2025 rebrand reflects an expanded mission to advance the profession through policy influence, research, and leadership development, while maintaining its legacy of rigorous credential evaluation and licensure support. After rebranding, TruMerit sought to shift from institution-centric messaging to a community-led content approach. The goal was to turn the Care Anywhere Podcast into more than a broadcast — transforming it into a platform for authentic leadership voices that inspire, connect, and mobilize healthcare professionals worldwide. This meant creating content that preserved TruMerit’s authority while making it more relatable and actionable for a diverse, global audience.
The play behind it
The MarketScale system behind this result.
Every result in this story was built on the same three-step rhythm of the MarketScale platform: expert capture, AI-assisted production, and a branded channel your team actually uses. It's the same customer-proof motion behind every story here.
Step 01
Capture
Your experts, customers, and events: on-site, remote, or in-studio. No production team required on your end.
+ Field crews+ Remote kits+ Studio
Step 02
Produce
AI extracts clips, quotes, and assets. Our editors translate them into polished, on-brand content at scale.
+ Cinema cut+ Short-form+ Articles
Step 03
Publish
A searchable, branded channel your entire team can draw from, in every deal, at every stage of the sale.
+ Channel+ Distribution+ Attribution
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From one video per month to 4-5 plus podcasts
4-5xincrease in monthly video output
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