Engineering & Construction
CES 2024: Transparency is at the Forefront of Consumers’ Trust Concerns in Enterprise Companies
Enterprises must prioritize radical transparency about data usage to regain consumer trust in an increasingly regulated landscape
Key takeaways
Enterprises must prioritize radical transparency about data usage to regain consumer trust in an increasingly regulated landscape
How can enterprises build trust with consumers in an age where data privacy and transparency are paramount?
At CES 2024, Cindy Warner, the founder and CEO of 360ofme, a company focused on bridging the trust gap between enterprises and consumers, emphasized the importance of transparency in building trust with consumers and navigating the regulatory environment.
She further highlighted the critical aspect of transparency at the show. “It’s very important. We believe that transparency is job one for a lot of these enterprise brands, that they’re very transparent about what data they’re using, how they’re using it, why they’re using it, and more importantly, that they’re getting your consent, and they’re giving you the consumer control over that data," said Warner.
Transparency is job one for a lot of these enterprise brands, that they’re very transparent about what data they’re using, how they’re using it, why they’re using it, and more importantly, that they’re getting your consent, and they’re giving you the consumer control over that data.
— Cindy Warner, Founder and CEO at 360ofme
About the author
Asking the most exciting, innovative, cutting-edge companies in transportation/mobility the “Are We There Yet?” question is a lot of fun, and the focus of Grant Harrell's top video podcast series! And, it’s not a bad question as so much is truly happening in this space today. What used to be trains, planes, and automobiles is now robots, drones, and spaceships, and Grant is curious about how soon we are all going to see these technologies in action, at scale. Very few of us enjoy a car that drives itself, have dinner delivered via drone, or have taken a vacation to space, but these amazing technologies and applications, as Grant discovers within his "Are We There Yet?" podcast series, are here, or as he likes to say, "we're there"! Grant also serves as the Head of Transportation/Mobility for MarketScale, one of the fastest-growing, most-successful, fun b2b media companies in the industry! MarketScale works behind the scenes for many of the top brands today, building their brand, engaging their communities, and telling their incredible stories! Within Grant's leadership of MarketScale's Transportation/Mobility division, he enjoys working with top companies within automotive to aviation, micro-mobility to marine, drones to space exploration, and everyone in between. And, Grant encourages you to reach out to him directly and set up a meeting, because as he says, "whats the point of all of this transportation/mobility technology development if we aren't headed somewhere fun to meet someone interesting"!
