A frontline rescuer, a rugged radio, and a story no ad could script. See how Icom’s gear becomes a lifeline—and MarketScale turns real moments into media.
Chapter 01: Overview
The story
Customer Engagement DevOps HR Marketing Online Learning Sales Marketscale For Agencies Publication Architecture & Design Building Management Business Services Engineering & Construction Education Technology Energy Food & Beverage Healthcare Hospitality Industrial IoT Professional AV Retail Sciences Software & Technology Sports & Entertainment Transportation Support Resources Blog MarketScale 101 Case Studies Workshops Knowledge Base Contact Request Demo Talk to an Expert Case Study: How Icom Radios and One Volunteer Built the Ultimate Rescue UGC—Powered by MarketScale IT MarketScale May 8, 2025 3 min read A mission-tested radio.
A frontline volunteer. A story no ad could script. In the Cascades, search and rescue isn’t a metaphor. It’s real terrain, real risk, and real radios. Nathan Lorance is a service technician at Icom America. But when he’s not bench-testing gear, he’s knee-deep in rugged wilderness with King County Search and Rescue (KCSAR). Out there, Icom radios aren’t branding tools. They’re lifelines. In a short video captured via MarketScale Studio, Lorance doesn’t pitch. He testifies. About mountains that swallow signals. About radios that punch through. About nights when the only thing between a team and silence is a VHF channel that works. This isn’t a product campaign. It’s what happens when the gear, the mission, and the story converge. Dense forest. Snow-drifted ravines. Sheer cliffs and no cell coverage.
The play behind it
The MarketScale system behind this result.
Every result in this story was built on the same three-step rhythm of the MarketScale platform: expert capture, AI-assisted production, and a branded channel your team actually uses. It's the same customer-proof motion behind every story here.
Step 01
Capture
Your experts, customers, and events: on-site, remote, or in-studio. No production team required on your end.
+ Field crews+ Remote kits+ Studio
Step 02
Produce
AI extracts clips, quotes, and assets. Our editors translate them into polished, on-brand content at scale.
+ Cinema cut+ Short-form+ Articles
Step 03
Publish
A searchable, branded channel your entire team can draw from, in every deal, at every stage of the sale.
+ Channel+ Distribution+ Attribution
More customer stories
See what's possible.
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Turning SHRM insights into authentic, multi-format storytelling
20,000+attendees at SHRM conference opportunity
M&A Healthcare Advisors
From one video per month to 4-5 plus podcasts
4-5xincrease in monthly video output
Ready to become a success story?
Your story already exists. We just film it.
Book a demo and see how MarketScale can help your team produce expert content at scale, without ads, agencies, or a production team of your own.
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