Learn how FinThrive generated $700,000 in pipeline value by launching the
Chapter 01: Overview
The story
Customer Engagement DevOps HR Marketing Online Learning Sales Marketscale For Agencies Publication Architecture & Design Building Management Business Services Engineering & Construction Education Technology Energy Food & Beverage Healthcare Hospitality Industrial IoT Professional AV Retail Sciences Software & Technology Sports & Entertainment Transportation Support Resources Blog MarketScale 101 Case Studies Workshops Knowledge Base Contact Request Demo Talk to an Expert Case Study: Driving Pipeline Growth with Podcast Strategy for FinThrive Raul Reyeszumeta Nov 14, 2024 2 min read Updated: Sep 20, 2025 Key Contact: Brian Urban, Director of Innovation and Emerging Markets FinThrive sought an innovative approach to connect with industry leaders, enhance brand recognition, and develop authentic relationships that would translate into tangible business opportunities.
Traditional marketing methods weren’t delivering the speed or depth of engagement FinThrive desired, particularly in building top-of-funnel pipeline value. Partnering with MarketScale Studio, FinThrive launched the "Healthcare Rethink" podcast. The podcast aimed to showcase influential voices in the healthcare industry, building brand affiliation and fostering authentic relationships that go beyond typical marketing tactics. Targeted Content: The podcast featured industry leaders with strong, influential voices, enhancing the credibility of FinThrive’s brand. Consistent Output: Over 30 podcast episodes produced in a single year, providing regular, high-quality content.
The play behind it
The MarketScale system behind this result.
Every result in this story was built on the same three-step rhythm of the MarketScale platform: expert capture, AI-assisted production, and a branded channel your team actually uses. It's the same customer-proof motion behind every story here.
Step 01
Capture
Your experts, customers, and events: on-site, remote, or in-studio. No production team required on your end.
+ Field crews+ Remote kits+ Studio
Step 02
Produce
AI extracts clips, quotes, and assets. Our editors translate them into polished, on-brand content at scale.
+ Cinema cut+ Short-form+ Articles
Step 03
Publish
A searchable, branded channel your entire team can draw from, in every deal, at every stage of the sale.
+ Channel+ Distribution+ Attribution
More customer stories
See what's possible.
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Branch-level storytelling turned into national sales asset
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Lockton
Turning SHRM insights into authentic, multi-format storytelling
20,000+attendees at SHRM conference opportunity
M&A Healthcare Advisors
From one video per month to 4-5 plus podcasts
4-5xincrease in monthly video output
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