How the Seattle Seahawks Use Data to Win — On and Off the Field

The Seattle Seahawks have the NFL’s second-best winning percentage since 2012. One of the secrets to that success may lie within the team’s sports science department.

Seattle has separated itself from competitors with its usage of technology and data analytics to help maximize player performance and ultimately win more games. The Seahawks were the first NFL franchise to establish a sports science group seven years ago, an effort spearheaded by general manager John Schneider and head coach Pete Carroll.