Sports & Entertainment
Cosm’s Visionary Approach to Evolving Entertainment Through Immersive Experiences
Venues are betting immersive technology will reshape how audiences engage with live entertainment and content
Key takeaways
Cosm creates venues as holistic experiences combining technology, community, and emotion.
Cosm offers diverse programming to appeal to various demographics.
Cosm aims to expand globally and provide wider access to immersive experiences.
The entertainment landscape is undergoing a significant transformation, with immersive experiences leading the charge. Advancements in technology and evolving audience expectations are reshaping how people engage with content, as venues strive to deliver deeper, more interactive encounters.
This episode of Pro AV Today, hosted by Ben Thomas, features Rachael Stockham, VP of Sales and Strategic Partnerships at Cosm. Together, they discuss the transformative potential of immersive environments and the guiding philosophy behind Cosm's venues.
Key Points from the Conversation:
- Redefining Experiences: Rachael explains how Cosm creates not just a venue but a holistic experience that combines technology, community, and emotion, moving beyond traditional entertainment formats.
- Content Diversity: The discussion highlights Cosm's diverse programming—from sports to theater to art—designed to captivate a wide range of demographics and interests.
- Future Aspirations: Rachael shares Cosm's expansion goals, including new venues and partnerships, and the company's vision to democratize access to immersive experiences worldwide.
Rachael Stockham is an accomplished sales and marketing executive with extensive experience in strategic partnerships, revenue growth, and market expansion. As VP of Sales and Partnerships at Cosm, she leads initiatives that drive market share and deepen customer relationships through innovative outreach and sales strategies. With a background spanning senior roles in sales, marketing, and business development, Rachael is known for her expertise in building collaborative teams and fostering lasting, impactful client connections.
About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
