MarketScale
‹ Back to Industries

Software & Technology

What Robots are up to in the Nike House of Innovation in Shanghai

Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action. This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S. The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their…

By Geoff Short · May 16, 2019, 5:36 PM UTCChinaNikeNike House of InnovationRobotics
Share

Key takeaways

01

Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.

02

This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S.

03

The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their…

Nike stores are known for their interactivity and innovative sportswear, and now robots are even getting in on the action.

This video comes from Stephen Hekman, Vice President of Retail Services at Kingsmen Projects U.S.

The two robotic legs simulate the running motion and give prospective buyers a look at the sneakers in their natural use setting.

The company built this Nike House of Innovation in Shanghai, China although it did not design its interior.

About the author

GS
Geoff Short

Free workspace

You just read one expert. Imagine publishing yours.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social, at scale. No credit card, no demo required.

Request invite →Book a demoNPS +73 · 1,000+ creators · 38+ countries

Explore More Software & Technology Insights

Discover expert perspectives across the full Software & Technology vertical.

Browse Software & Technology Hub

About the Expert

GS
Geoff Short