Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation through go-live and beyond. At CG Infinity, that partnership mindset is put into practice in concrete ways. Advocacy isn’t a buzzword—it’s embedded into how engagements are shaped, staffed, and delivered from day one, from collaboratively developing proposals during the sales process to approaching delivery as a shared responsibility. Each engagement is treated as a joint effort, with clients viewed as true teammates working toward a common goal.

To explore what that looks like in practice, we turn to Jeff Abernathy, VP of Delivery at CG Infinity, for perspective on the principles behind the firm’s Salesforce Practice and its advocacy-driven approach to delivery.