Software & Technology
A Practical Conversation About AI in Business: From Hype to Real-World Impact
Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…
Key takeaways
Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace.
Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully.
As AI becomes “table stakes” across industries, the real challenge is no longer…
Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer access to technology, but knowing how to implement it meaningfully and responsibly.
So what’s holding businesses back from turning AI from a cool tool into a true competitive advantage?
Welcome to Experts Talk. In the latest episode, host Ben Thomas sits down with Kelly Raskovich, Executive Editor of Deloitte’s Tech Trends Report, to unpack the realities of deploying AI in business. Their conversation moves beyond theory, focusing on how organizations can bridge the gap between experimentation and real ROI, while navigating challenges like trust, strategy, and the rise of agentic AI.
Top insights from the talk…
- Many organizations are stuck between piloting AI and scaling it—only a small percentage have successfully moved to production-level impact.
- Businesses overinvest in technology (93%) while underinvesting in people and processes (7%), creating a critical imbalance.
- The future of AI lies in “humans with technology,” not replacement—especially as agentic systems reshape workflows and decision-making.
Kelly Raskovich is a Senior Manager at Deloitte Consulting, where she focuses on emerging technology strategy and experience, helping organizations apply new technologies in practical business contexts. She has built her career at Deloitte over nearly 15 years, progressing through roles from Business Technology Analyst to Senior Manager. Her experience spans a wide range of consulting roles, supporting organizations in navigating and implementing evolving technology trends.
Article written by MarketScale.
About the author
Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.
