Retail
The Digital Economy: Not Just a Future Promise; It’s a Current Opportunity. Mondelez and Hedera Are Grabbing It With Both Hands.
Legacy snack makers are leveraging blockchain technology today to compete in the rapidly evolving digital economy
Key takeaways
Mondelez is using Hedera's blockchain technology to compete in the evolving digital economy.
Enterprise blockchain adoption is a current reality for legacy brands, not just a future concept.
The partnership illustrates how distributed ledger technology can create tangible value in the retail and CPG industries.
In the latest episode of "Gossip About Gossip," powered by Hedera Hashgraph, we dive deep into how traditional industries are embracing digital transformation to adapt to the modern digital economy. Hosted by Zenobia Godschalk, SVP of Communications at Swirlds Labs, this episode features an enlightening conversation with Xiang Xu, a leading figure from Mondelēz, one of Hedera's newest council members.
The discussion revolves around Mondelez's strategic pivot towards digital innovation, highlighting the company's efforts in integrating blockchain and distributed ledger technologies (DLTs) to revolutionize consumer engagement and combat fraud. With Mondelez's ambition to double its revenue in the next five years, digital transformation emerges as a crucial pillar in achieving this goal, particularly through direct consumer engagement via new technologies like NFTs and blockchain, pivotal for thriving in the digital economy.
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