Retail
TechTalk: e-Commerce Meets Middleware: Startup Becomes Gateway to Consumer Trends
By connecting sellers across fragmented online channels, proprietary middleware technology reveals real-time consumer behavior patterns that drive sales growth
Key takeaways
Middleware technology reveals real-time consumer behavior.
Cross-channel e-commerce solutions boost online sales success.
Understanding consumer trends is key to improving product sales.
Steve Jamieson, founder and CEO of WorkingLive, talks with EisnerAmper's TechTalk host Fritz Spencer about helping companies achieve online sales success by meeting customers where they are—across multiple platforms. In this episode, Steve discusses how his multi-channel e-commerce solution leverages proprietary middleware technology to help independent distributors and affiliates more effectively track and sell their products amidst evolving consumer trends.
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