Retail
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
Retailers are designing memorable in-store moments that customers can't resist sharing online, creating organic marketing through engaged shoppers
Key takeaways
Brick-and-mortar stores are making a comeback through unique shopping experiences.
Retailers are leveraging customers' online sharing to promote their brands.
In-store experiences are strategically designed to increase customer engagement.
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick's Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans.
In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting posts on social media, transforming customers into enthusiastic brand ambassadors.
No one ever shares ordinary on social media… You're more likely to be in Target and your kids are climbing on the bins. You might share that. You might see something you forgot to 'Oh, I didn't even know we need a dog bed'. So it's much more real, much more lifelike, and consumers are gravitating back to that real experience even though, they have to be cognizant that they have to be super-efficient because it's always easier to double click from your phone or at home.
— Allen Adamson, Co-Founder at Metaforce
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