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How Revlon Used Data to Give its Marketing More than a Cosmetic Treatment
Leveraging retail trends and data are keys to staying on the minds of consumers. In this clip of an upcoming episode of Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss…
October 8, 2021, 6:56 AM UTC
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Leveraging retail trends and data are keys to staying on the minds of consumers. In this clip of an upcoming episode of Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most excited about.
