Retail
Independent Bookstores Continue to Do Well in the US
According to Quartz, sales have increased slightly every year since 2013. The number of U.S. locations also went up 35% over a recent six-year stretch. Effective marketing on social media is a big reason why they are doing well. Popular hashtags like #bookstagram have led people to travel to their nearest store to not only…
According to Quartz, sales have increased slightly every year since 2013. The number of U.S. locations also went up 35% over a recent six-year stretch. Effective marketing on social media is a big reason why they are doing well. Popular hashtags like #bookstagram have led people to travel to their nearest store to not only make a trending post but also pick up a book or two. On the flip side, independent booksellers also say too much digital media is helping sales, saying people are looking to books as an escape.
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