MarketScale
‹ Back to Industries

Professional AV

Verizon Amplifies Support for Partner Networks in Evolving Telecom Landscape

Strategic partnerships are becoming the backbone of competitive advantage in modern telecommunications infrastructure

By Sonia Gossai · February 14, 2024, 1:19 PM UTCBryan BarrettoGeneral Electric CompanyTelecommunications LandscapeVerizon Business
Share

Key takeaways

01

Strategic partnerships are becoming the backbone of competitive advantage in modern telecommunications infrastructure

In a rapidly evolving telecommunications landscape, the role of partner networks has never been more critical. As businesses strive for greater connectivity and technological integration, the focus shifts towards strengthening these essential alliances.

A recent video featuring Bryan Barretto, Managing Partner of Verizon Business, sheds light on the company's strategic efforts to bolster its Partner Network. Barretto discusses the comprehensive approach Verizon is adopting to enhance support for its current members. This initiative is highlighted by the doubling of efforts within the channel management teams across both wireline and wireless sectors. Particularly within the General Electric Company (GE), there's a concerted push for increased collaboration at multiple levels — from channel to account management, ensuring a more cohesive partnership experience.

Explore More Professional AV Insights

Discover expert perspectives across the full Professional AV vertical.

Browse Professional AV Hub

About the Expert

SG
Sonia Gossai