Professional AV
PCI Race Radios and Icom Bring Their Shared Love of Communications Together for Racing Innovation
Two communication leaders unite to transform how off-road racers stay connected under pressure
Key takeaways
Icom and PCI Race Radios have partnered to improve communication reliability for off-road racing competitors.
The Co-Driver Package, priced at $339.99, offers an accessible, user-friendly radio solution tailored for co-drivers in racing scenarios.
Future development may include satellite PTT and IP-based devices running on satellite networks, expanding communication options for racers.
PCI Race Radios and Icom know if a driver wants to win an off-road race, they must have a state-of-the-art communication system. And poor communication can cost a driver more than a win; it could make the difference between finishing a race or a DNF.
Poor communication can cost a driver more than a win; it could make the difference between finishing a race or a DNF.
Icom, a leading communication solutions provider, and PCI Race Radios, a pioneer in race communication solutions, have forged a strong partnership built on a mutual desire to overcome challenges and innovate. PCI Race Radios, known for integrating radio communications into off-road vehicles since 1972, offers Icom's Co-Driver Package, priced at an accessible $339.99. This radio package's design's simplicity and ease of use embody Icom's dedication to providing reliable and high-quality communication tools tailored for co-drivers in racing scenarios.
One satisfied customer, Steve, praises the effectiveness of the Icom radio in his side-by-side racing vehicle and plans to upgrade his truck with a complete system: the user-friendly design and dependable performance showcase PCI Race Radios' commitment to enhancing communication in the racing world. Now led by Scott Steinberger, PCI continues to support numerous off-road events and has incorporated Icom's technology into its customized vehicle intercom systems. As the partnership evolves, there is potential for integrating satellite PTT and IP-based devices running on satellite networks, promising a bright future for both companies.
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