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Listen: Kroger Inks E-Commerce Deal with Ocado
Kroger, apparently, has no plans on just standing still in its position as one of the largest brick-and-mortar grocery chains in the world. The supermarket giant recently announced a new partnership with U.K.-based e-commerce expert Ocado. With both Amazon and Walmart striving to increase their respective online footprints, this strategic alliance between Kroger and…
Kroger, apparently, has no plans on just standing still in its position as one of the largest brick-and-mortar grocery chains in the world.
The supermarket giant recently announced a new partnership with U.K.-based e-commerce expert Ocado.
With both Amazon and Walmart striving to increase their respective online footprints, this strategic alliance between Kroger and Ocado will definitely intensify the battle for U.S. e-grocery dominance.
Ocado’s industry-leading automated fulfillment system and customer-friendly interfaces, are part of the reason that it is one of the few e-commerce grocery businesses in the world that is actually profitable. They generated an EBITDA of around $116M in 2017.
Kroger is no stranger to U.K. companies, having previously worked with both Tesco and Dunnhumby on developing customer loyalty programs.
This partnership will see Kroger take about a %5 stake in the European company, valued at approximately $247M.
