Professional AV
Integrating Humanitarian Efforts in Business Strategy is a Growing Endeavor for Global Change
Business leaders are discovering that their supply chains and networks hold untapped potential to address humanitarian crises at scale
Key takeaways
Supply chain networks hold untapped potential to address humanitarian crises at scale.
Ben Gordon of Cambridge Capital is a leading example of merging business strategy with global humanitarian aid.
Industry leaders are increasingly mobilizing their networks and capabilities for purposeful, large-scale social impact.
The world is increasingly interconnected yet facing complex global challenges, leading one to wonder how business leaders can leverage their expertise and networks for humanitarian efforts. Enter Ben Gordon, the CEO and Managing Partner of Cambridge Capital, who has become a pivotal figure in marrying business acumen with global humanitarian efforts and aid.
On an episode of "Hammer Down" with host Mike Bush, Gordon articulated this synergy best when he stated, “The great thing about our industry, Mike, as you know, is supply chains full of good people who care and have the capacity to do good things. And my thought was, let’s go out to other people that want to make a difference and want to use their capabilities and talents to help and create a supply chain network.”
The great thing about our industry, Mike, as you know, is supply chains full of good people who care and have the capacity to do good things. And my thought was, let’s go out to other people that want to make a difference and want to use their capabilities and talents to help and create a supply chain network.
— Ben Gordon, CEO and Managing Partner at Cambridge Capital
About the author
Beginning his career by learning how to tell a brand’s story, leveraging marcom to build market share, utilizing PR to get people engaged, and innovating trust-based relationships between products and people, He took on diverse challenges and continually grew. Mike created the first ever SEO practice in Washington DC — generating $10M+ in revenue for 10+ clients. Throughout my career, Mike gained unique experiences such as spearheading marcom for a company after a real-time suicide (incident inspired a Law & Order SVU episode) with minimal negative publicity. And advising a client in PR best practices after an employee had committed a highly publicized terrorist attack in the US. Company was able to maintain all major financial relationships (JPM, BofA, Well Fargo, AmEx, etc.). He worked for a leader in the automotive services industry — building a reputation as nationally recognized expert on road rage (including an appearance on Court TV as a Subject Matter Expert). This included creating media that generated 100M+ impressions.
