Professional AV
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
Physical security companies face a critical inflection point as digital threats outpace traditional protective measures
Key takeaways
Digital threats are surpassing traditional physical security measures.
Security firms need to adopt a cyber-first approach.
The shift to digital security solutions was a key theme at ISC West 2024.
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month.
On a recent episode of MarketScale’s roundtable show Experts Talk, Dan Gundry, the host of NOC Your SOCs Off and Senior Director of Control Room Sales, Americas at Barco, shed light on the transformative challenges facing the industry. He further highlighted the cyber-first approach that the industry needed to adopt.
“They need to understand the conversation has shifted from a speeds and feeds conversation to… a cybersecurity conversation first and foremost. Selling a platform, selling software is very different than selling bollards and fences and cameras and card readers,” Gundry said.
The conversation has shifted from a speeds and feeds conversation to a cybersecurity conversation first and foremost.
— Dan Gundry, Senior Director of Control Room Sales, Americas at Barco
About the author
Dan is an experienced technology professional and a well-respected voice in the command and control market. Dan now leads VuWall USA, building its brand and presence in the United States and directing overall sales, engineering and operations for the division. Dan's unique career path, beginning in construction management and operations, to sales and marketing, to technologist and subject matter expert, and finally to management and administration, affords him insight and experience unparalleled within this industry. Dan regularly speaks at industry events, educating on command-and-control best practices, human factors engineering, and risk management for technology projects.
