Professional AV
Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs
Print's unexpected comeback reveals how tactile marketing is winning back consumers in an increasingly digital world
Key takeaways
Catalogs are experiencing a resurgence in the digital age.
Tactile marketing offers unique consumer engagement.
Integration of modern technology helps maintain relevance.
In the latest episode of What Just Happened, host Christine Russo sits down with retail legend Arnie Cohen, CEO of J. Peterman Company, to discuss the surprising resurgence of catalogs in the digital age. Cohen delves into the tactile experience catalogs offer, the challenges faced during the COVID-19 pandemic, and the integration of cart.com into their tech stack. As the "catalog king," Cohen emphasizes the importance of evolving with the times while staying true to brand identity.
About the author
Christine works as a technology solution provider for CEOs, Founders, Executive and Senior Leadership to give them a platform to tell their story to Enterprise, SMBs, independent boutiques, graduate students, media thought leaders, retail executives, brands and DTC retailers. She works with US-based technology companies as well as global startups throughout Europe and Israel.
