Hospitality

Are Subscriptions for Hotel Discounts a Viable Business Model? It Doesn’t Look Like It

Only three months after officially launching the Tripadvisor Plus subscription program in the U.S., Tripadvisor will no longer offer immediate discounts and instead move towards giving cash-back after check-in. But why the sudden change? Sarah Dandashy, the host of Say Yes to Travel, weighs in on the roadblocks to the program’s success.