Healthcare
SaaS Platforms in Healthcare: Shaping the Future with Advanced Data Exchange and Virtual Care
Advanced software tools are reshaping how healthcare organizations exchange data and deliver patient care at scale
Key takeaways
Advanced software tools are reshaping how healthcare organizations exchange data and deliver patient care at scale
As SaaS platforms in healthcare continue to gain momentum, what role are they playing in fundamentally transforming patient and provider experiences?
FinThrive's Director of Innovation and Emerging Markets Brian Urban, who has extensive experience in health plan management and product innovation, offered deep insights into this transformation. Urban discussed the pivotal role of SaaS platforms in healthcare, categorizing them into three impactful areas: data exchange, social care technology, and virtual care models.
"So those three buckets… have been having the highest impact to patient provider payer satisfaction, but also return as well. So they're going to continue to be more a part of the standard accepted ecosystem," he said.
They're going to continue to be more a part of the standard accepted ecosystem.
— Brian Urban, Director of Innovation and Emerging Markets at FinThrive
About the author
Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.
