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Person First, Then Patient…The Real Human-Centered Design

Prioritizing individual experiences over clinical processes unlocks efficiency and cost savings across healthcare systems

By Brian Urban · December 20, 2023, 5:00 AM UTCBrian UrbanDesigning for Health: the Human-centered ApproachDr. Craig JosephFinthrive
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Prioritizing individual experiences over clinical processes unlocks efficiency and cost savings across healthcare systems

At a time when healthcare faces the dual challenge of escalating costs and the need for personalized care, human-centered design stands out as a critical solution. Studies reveal that human-centered design approaches in healthcare can lead to a significant reduction in healthcare costs. This approach, prioritizing individual patient experiences and needs, marks a crucial evolution in healthcare, offering a path to improve patient outcomes and make healthcare systems more efficient and cost-effective.

human-centered design approaches in healthcare can lead to a significant reduction in healthcare costs

In the latest episode of Healthcare Rethink, a FinThrive podcast, host Brian Urban sits down with Dr. Craig Joseph, Chief Medical Officer at Nordic Global. Their discussion delves into the role of human-centered design in healthcare, drawing from Dr. Joseph's rich experience and his co-authored book, "Designing for Health: The Human-Centered Approach."

Key highlights of the episode include:

  • Seeing Beyond the Illness: Emphasizing the importance of recognizing each patient as a unique individual
  • Harmonizing Technology with Compassion: Optimizing Electronic Health Records (EHRs) to strengthen the patient-care provider bond
  • The Power of Feedback: Discussing the critical role of continuous feedback in refining healthcare systems to align with actual patient needs

Dr. Craig Joseph's transition from a computer science background to a medical professional and healthcare IT leader gives him a unique lens to view technology integration and patient care. His insights and experiences underscore the importance of human-centered design in creating healthcare systems that are not only technologically advanced but also profoundly attuned to the human element they serve.

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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Brian Urban