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Healthcare and Housing: Raising the Roof on Healthcare, Literally!

Housing stability emerges as a critical yet overlooked lever for improving patient outcomes and reducing healthcare costs

By Brian Urban · January 31, 2024, 5:00 AM UTCBrian UrbanFinthriveHealthcare and HousingHealthcare Rethink Podcast
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Housing stability emerges as a critical yet overlooked lever for improving patient outcomes and reducing healthcare costs

In this episode of the Healthcare Rethink Podcast by FinThrive, host Brian Urban engages in a thought-provoking conversation with Jake Rothstein, the Founder & CEO of Upside, exploring innovative solutions in healthcare and housing.

Urban and Rothstein journey into Upside's healthcare transformation through addressing housing needs. Rothstein shares his personal story and the inception of Upside, highlighting its impact on societal change and healthcare. The discussion covers the challenges of aging in place, the significance of housing in healthcare, and the innovative model of Upside that combines data strategy and a network of housing options to support diverse populations. The conversation also touches on the role of health plans in improving healthcare delivery through housing solutions.

The innovative model of Upside that combines data strategy and a network of housing options to support diverse populations.

Additional highlights include:

  • The challenges of aging in place and the concept of the five Ds: death, downsizing, divorce, disaster, and disability
  • The importance of closing the loop in healthcare housing, ensuring stability, and reporting back to health plans
  • The role of health plans in addressing housing needs and the impact of supplemental benefits in Medicare Advantage

About the author

Brian Urban
Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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