Healthcare
Health Literacy and the Consumerization of Healthcare
As healthcare becomes consumer-driven, patients expect the same seamless experience they get from streaming and shopping platforms
Key takeaways
Healthcare must match the simplicity and convenience consumers expect from platforms like Netflix and Amazon.
Health literacy is a critical barrier — patients need clearer, more accessible information to make informed decisions.
The consumerization of healthcare puts patients at the center, demanding a more intuitive and friction-free experience.
In a recent episode of the Highway to Health podcast discussing health literacy and the consumerization of healthcare, Dr. Chase Feiger, M.D., and CEO at Ostro emphasized the need for simplifying healthcare. Healthcare should be as user-friendly as platforms like Netflix or Amazon. The underlying message: without good health, everything else is inconsequential.
Without good health, everything else is inconsequential.
About the author
With experience in coaching college basketball, supporting large healthcare systems through ICD-10, to now leading the healthcare vertical at MarketScale, David enjoys the journey. Craving knowledge is one of David's core values, and he has the opportunity to learn from some of the best as host of the Highway to Health podcast series.
