Sports Business Journal (SBJ) is the leading trade publication and media brand covering the business of sports, serving executives, franchise owners, marketers, and industry professionals. The homepage surfaces breaking news, in-depth features, and weekly print issues spanning facilities, media rights, franchises, and events.
Sports Business Journal is the definitive trade resource for the sports industry's decision-makers. Each weekly issue and daily digital report covers stadium development, media rights negotiations, franchise valuations, sponsorship strategy, and emerging revenue models. The May 2026 issue highlights include a deep look at Northwestern's record-setting Ryan Field build, John Henry's Lifetime Achievement profile, and FIFA's U.S. tax positioning ahead of the World Cup — all essential reading for executives navigating a rapidly shifting sports business landscape.
What you will learn
How major stadium projects like Northwestern's Ryan Field are redefining fan experience ROI
Franchise turnaround strategies from owners like Detroit Pistons' Tom Gores
How streaming platforms like Prime Video are building year-round sports brand partnerships
FIFA's tax strategy and financial structuring for the U.S. World Cup
Women's sports investment trends and deal-making intelligence
How community-driven organizations are intersecting sports and social impact
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• Northwestern's new Ryan Field is CFB's most expensive stadium, tackling a unique fan engagement challenge
• John Henry receives SBJ Lifetime Achievement recognition for his eclectic multi-sport portfolio
• Sacramento Republic FC's facility project has grown to $450M, signaling major MLS infrastructure momentum
• Prime Video's year-round sports rights strategy is generating measurable brand lift
• Nielsen wearables co-viewing study reveals 4.2% audience lift for major TV sports events
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