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The Evolution of HVAC: A Tactical Approach

Climate control professionals are reshaping their industry through community-driven innovation and digital connectivity

By James Kent · September 8, 2023, 7:00 AM UTCBen PooleGabby BarGreg CrumptonHvac
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Key takeaways

01

Ben Poole founded HVAC Tactical™ to give HVAC professionals a voice and sense of identity through branded apparel and community building.

02

Social media, especially Instagram, has become a key tool for HVAC professionals to share knowledge, connect, and support one another.

03

The HVAC industry is shifting from a traditionally siloed trade to a more inclusive, collaborative, and digitally connected community.

Has the evolution of HVAC reached its zenith or is the industry on the brink of a groundbreaking revolution?

In recent years, the HVAC industry has seen a transformative shift in technology and its community dynamics. With the rise of social media platforms, especially Instagram, HVAC professionals are finding new ways to connect, share knowledge, and uplift each other. This evolution of HVAC is not just about better air conditioning units but about creating a more inclusive, educated, and passionate community.

This evolution of HVAC is not just about better air conditioning units but about creating a more inclusive, educated, and passionate community.

How has the digital age reshaped the HVAC industry, and what does it mean for its future?

Welcome to another episode of Straight Outta Crumpton, hosted by the dynamic duo Greg Crumpton and Gabby Bar. In this episode, they sit down with Ben Poole, the founder of HVAC Tactical™, to take an inside look at the evolution of HVAC in the age of social media.

Crumpton, Bar, and Poole discuss the following:

  • The birth and vision behind HVAC Tactical™
  • The role of social media in bridging gaps within the HVAC community
  • The challenges and triumphs of introducing a new concept in a traditional industry

Ben Poole is more than an HVAC expert; he's a visionary. As a third-generation professional in the HVAC industry, Ben's passion for his work is palpable. Recognizing a gap in the market, he founded HVAC Tactical™ about five years ago, aiming to provide cool apparel representing the HVAC profession. But it wasn't just about clothing; it was about creating a movement, a voice for those in the trenches. Ben's innovative approach has brought a fresh perspective to the industry and paved the way for more inclusive and collaborative community dynamics.

About the author

JK
James KentPodcast Host and Content Creator

Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.

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About the Experts

JK
James Kent

Host, Straight Outta Crumpton

James Kent is a content producer and show host associated with the Straight Outta Crumpton podcast on MarketScale. He covers topics related to business services, skilled trades, and the HVAC industry. His work focuses on community-driven innovation and professional development within the trades.

BP
Ben Poole

Founder

HVAC Tactical™

Ben Poole is a third-generation HVAC professional and founder of HVAC Tactical™, a brand he launched approximately five years ago to provide apparel and a community voice for HVAC professionals. He has leveraged social media, particularly Instagram, to build an inclusive and collaborative community within the trades. His work has helped reshape the culture and connectivity of the HVAC industry.

GC
Greg Crumpton

Host

Straight Outta Crumpton / ServiceLogic

Greg Crumpton is the host of Straight Outta Crumpton, a podcast focused on the art of networking and relationship-building in business services. He operates under the mantra that relationships drive business and regularly interviews influencers across the trades and facilities industries. He is also affiliated with ServiceLogic in a leadership capacity.

GB
Gabby Bar

Co-Host

MarketScale

Gabby Bar is a co-host on Straight Outta Crumpton and a content professional at MarketScale. She collaborates with Greg Crumpton to interview industry experts across business services and the skilled trades. Her work supports MarketScale's mission of industry-driven media and education.