IPS Global MKT Meet NYC 2026 - Thuy Nguyen: From Alignment to Execution in Global Marketing

At a time when marketing organizations are under increasing pressure to prove impact, alignment has become more than a buzzword—it’s a strategic necessity. Industry gatherings like IPS Global MKT Meet NYC 2026 highlight how cross-functional clarity, especially around pricing, communication, and prioritization, can accelerate both decision-making and execution. For companies like TekniPlex, where product lines and global markets intersect, the ability to unify teams around shared goals is critical to driving consistent growth. Fresh perspectives, particularly from newer team members, often play a key role in challenging assumptions and sharpening focus on what truly matters. As organizations refine their next steps—from tactical activities to long-term strategy—the emphasis is shifting toward measurable impact and cohesive storytelling across the business. To explore how this alignment is taking shape in real time, we turn to Thuy Nguyen, Marketing Manager, and Daniel Dutesco, Global Marketing Director and Demand Generation at TekniPlex.