Business Services
IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication
At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and cu
Key takeaways
Marketing teams are expanding capabilities faster than their ability to communicate impact to stakeholders.
Renette Rier emphasized the importance of bridging the gap between marketing execution and organizational communication.
Demonstrating marketing ROI and strategic value remains a persistent challenge across industries.
At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles. This disconnect not only limits alignment but also slows the momentum needed to turn strong ideas into measurable business outcomes. Increasingly, the conversation is shifting toward two critical imperatives—clearer, more intentional communication and a renewed focus on execution that drives tangible results in the market. It’s not enough to build plans; organizations must activate them through customer engagement and disciplined follow-through. That balance between storytelling and execution is exactly where leaders are finding new opportunities to differentiate.
To explore how this plays out in practice, we turn to insights from Renette Rier, Director of Market Development, alongside Daniel Dutesco, Global Marketing Director and Demand Generation at TekniPlex, from IPS Global MKT Meet NYC 2026.
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