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Smarter Recording Rooms, Better Transcripts: Live Captions for Recording Rooms
Live Captions bring real-time visibility to MarketScale Studio recording rooms while enhancing transcript accuracy, speaker identification, and the AI…
5 Myths About Content Creation That Are Holding You Back
Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block…
Disney, OpenAI, and the Future of Creation
Disney’s agreement with OpenAI shows a clear shift. Growth now comes from open systems that let more people create. This is the same shift driving UGC in…
MarketScale Approved as a Google Cloud Partner Advantage ISV Member
Dallas, TX – December 1, 2025MarketScale has joined the Google Cloud Partner Advantage ISV program. This step aligns with the company’s roadmap to build…
How to Make Email Work Better for B2B Audiences
For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of…
How IKEA Turned Its Employees Into a High-Impact TikTok and UGC Engine
How IKEA’s employee creators reinvent UGC and what B2B marketers can learn about using internal experts to build credibility and customer trust.
MarketScale AI: Smarter Video Quality, Powered by Google Gemini
MarketScale introduces MarketScale AI, powered by Google Gemini, to bring AI-assisted quality control and brand consistency to video creation in MarketScale…
The Three Great Shifts of Our Lifetime
How the Decentralized, the Raw, and the Practical Took OverIn one lifetime, we watched the world flip.The models that once made organizations powerful —…
MarketScale Power Hour: The Most Efficient Way to Capture Executive Thought Leadership
Every marketing leader faces the same challenge: your organization is full of expertise, but no one has time to turn that expertise into content.Your…
Why "Casual" UGC Outperforms Polished Content
We see it too often: a messy, unfiltered video that's shot in bad lighting, no script, raw audio—ends up outperforming the amazingly edited version. That’s…
Why Regulated Industries Can Win With User-Generated Content
For years, highly regulated industries — like finance, healthcare, and pharma treated user-generated content (UGC) as risky territory. The rules seemed clear:…
Once Controlled, Now Crowdsourced: The New Era of Decentralized Marketing
Discover how marketing has shifted from centralized corporate control to community-driven ecosystems. Explore the forces behind decentralization, case studies…
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