Every B2B company is becoming a media company.
The strategy, the craft, and the proof behind expert-led content — for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
Latest stories
Unlocking UGC Strategies for B2B: Greg Crumpton Shares His Journey
Recently, we had the pleasure of having Greg Crumpton - the VP at ServiceLogic Companies, host of the acclaimed 'Straight Outta Crumpton' podcast, and author…
Empowering Organizational Culture Through Authentic Storytelling
Sharing the real stories of employees goes beyond promoting a corporate image
Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry insights. By participating…
Spotify Wrapped: Using UGC and Communities for Brand Success
How Spotify Wrapped uses UGC and community to drive engagement—and how B2B brands can apply these winning strategies.
J. Greg Crumpton: Expert Guide and Host of Straight Outta Crumpton
Expert, Guide, and host of Straight Outta Crumpton—has brought his decades of expertise and passion to life in his new book, Deep Knowledge.
Understanding the Power of User-Generated Content in B2B
Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they
The Role of Podcasts in B2B Marketing Strategies
Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.
Dropbox Integration in Studio: A Game-Changer for Your Workflow 🚀
Dropbox integration is now live! This marks the beginning of a revolution in how you manage and upload media, transforming Studio into a hub that connects…
How MarketScale Prepares You to Be B2B Trend-Ready in 2025
MarketScale empowers B2B success in 2025 with AI-driven content, expert networks, and authentic video tools for every buyer journey stage.
From Stock Libraries to AI: Empowering Artists to Create Images
AI is empowering artists to create tailored visuals, transforming the creative process.
B2B Marketers Missing Out: Mike Rowe’s Guide to Authentic Content
Authenticity is the key to B2B success. Learn from Mike Rowe's Dirty Jobs how raw, real stories build trust and connection in marketing.
“Alexa, play soothing music on Spotify.”
Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how your product will…
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