Every B2B company is becoming a media company.
The strategy, the craft, and the proof behind expert-led content — for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
Latest stories
The UGC Flywheel: Creating a Self-Sustaining Industry Voice
For years, B2B brands have chased after attention with traditional campaigns—big launches, paid media pushes, and content calendars that felt more like…
Lessons from Gen Z: Adapting Marketing to Digital Trends
MarketScale’s latest podcast episode dives into the shifting expectations of Gen Z consumers, exploring what brands must do to stay relevant in a constantly…
The Death of Cold Outreach: How UGC Drives B2B Sales
For decades, B2B sales have relied on cold outreach—countless emails, LinkedIn messages, and phone calls attempting to connect with decision-makers. But…
How AI and UGC are reshaping product development in B2B industries
In today’s fast-evolving B2B landscape, companies are continuously searching for innovative ways to develop products that align with customer needs. One of…
The Women Who Built the Future of UGC
User-generated content isn’t just a marketing strategy—it’s a movement that has reshaped industries, redefined storytelling, and given a platform to voices…
Hiring Top B2B Talent: Why UGC Is the New Employer Branding
In the competitive world of B2B hiring, attracting and retaining top-tier talent has become more challenging than ever. Traditional employer branding…
Why Some B2B Tech Products Fail: Ignoring UGC Insights
B2B tech companies invest heavily in product development, customer research, and strategic marketing. Yet despite these efforts, some products still fail to…
10 UGC Growth Tactics B2B Companies Are Ignoring
User-generated content (UGC) isn’t just for B2C brands. In fact, B2B companies can harness UGC to build trust, enhance credibility, and accelerate growth.…
From Autopilot to Impact: B2B Execs Use UGC to Stay Relevant
Why Modern Leaders Are Embracing UGC on LinkedIn, Podcasts, and Industry DiscussionsFor years, B2B executives have relied on polished corporate messaging,…
Why B2B Buyers Trust UGC More Than Marketing & How to Use It
The Power of Trust in B2B PurchasingB2B buyers today are more skeptical than ever. Traditional marketing messages, no matter how well-crafted, often fail to…
From Control to Community: Why Big Brands Must Embrace UGC
In MarketScale’s latest episode of UGC For B2B, From Control to Community: Why Big Brands Struggle with UGC, Alice Iversen and Bridget Benedetti explore one…
From Lead to Fan: How UGC Drives the Modern B2B Journey
B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s buyers—empowered,…
The research, before everyone else has it.
One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.
No noise. Unsubscribe anytime.