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Contributors›Maribeth Kuzmeski
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Marketing Strategist, Author, Speaker

Maribeth Kuzmeski

Maribeth consult and deliver keynote presentations to financial services companies, Fortune 500 companies, entrepreneurial minded corporations, women’s organizations, and industry associations on the topics of marketing strategy, sales, persuasive communications strategies and branding. She conduct live and virtual interactive training sessions designed to guide participants to create their own powerful marketing messages, and facilitate large group sessions where participants create and share business development strategies. She is also the founder of The Brand Squad, a group of top-tier business students at Oklahoma State University who have been trained and certified to assist other student-athletes with their NIL efforts. Each Brand Squad member is matched with student-athletes to help them generate deal opportunities, assist with their social media, develop entrepreneurship opportunities, and work on ideas to monetize their NIL. To find out more and start your own Brand Squad: www.Brandsquad-osu.com.

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Contributor Brief·Maribeth Kuzmeski · 1 articles
Updated Sep 5, 2023

NIL market demands performance-based pricing, not flat-rate digital licensing

Kuzmeski argues that college athletes possess measurable marketing value that far exceeds standardized NIL compensation offers, and that equitable compensation must be tied to demonstrated performance metrics rather than offered as pittance for digital likenesses. Athletes with proven commercial appeal deserve negotiating power proportional to their verifiable market worth, not take-it-or-leave-it terms from institutions or third-party licensors.

pittance

standard NIL offer magnitude relative to actual athlete market value

“If a college athlete proves their NIL marketing worth, show them the money.”

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

NIL compensation asymmetry: athlete value vs. offered rates

Demonstrated athlete commercial appeal9
Standard institutional NIL offers2
Performance-based negotiated rate7

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50%Demonstrated athlete
Demonstrated athlete commercial appeal
Standard institutional NIL offers
Performance-based negotiated rate

1

article published on NIL compensation equity (limited corpus)

Digital likenesses command pittance when athlete metrics prove otherwise.

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Equitable compensation must reflect measurable performance, not institutional default rates.

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

“Athletes with proven commercial appeal deserve proportional negotiating power.”

Themes:Performance-based compensation over standardized ratesAthlete market value verification and pricing powerSports entertainment economics and digital rights equity

Latest article

Sports & Entertainment · Sep 5

If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

Athletes demanding equitable compensation when their marketable value exceeds the pittance offered for digital likenesses

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If a College Athlete Proves Their NIL Marketing Worth, Show Them the Money

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?