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Professor of Marketing

Katrijn Gielens

Katrijn Gielens is an internationally recognized expert in the areas of international retailing and product innovation. Dr. Gielens teaches courses in international retail management and econometric and market response models. Before she joined UNC Kenan-Flagler, she served on the faculty of the RSM Erasmus University, one of UNC Kenan-Flagler’s OneMBA partners, and Tilburg University.

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Contributor Brief·Katrijn Gielens · 1 articles
Updated Sep 19, 2023

Retail theft forces stores to abandon physical presence economics entirely

Gielens argues that rising shoplifting has fundamentally broken the unit economics of brick-and-mortar retail, making the physical store model economically unviable for many retailers without radical operational restructuring. She contends that theft is no longer a manageable cost of doing business but rather an existential threat forcing retailers to choose between digital transformation or store closure.

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Rising shoplifting is forcing retailers to reconsider whether physical stores remain economically viable.

Retail Theft is Pushing Stores to Weigh the Risk of Keeping a Physical Presence

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Threshold claim: Retail theft threatens store viability9
Economic pressure to close physical locations8
Need for operational restructuring7

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38%Threshold claim:
Threshold claim: Retail theft threatens store viability
Economic pressure to close physical locations
Need for operational restructuring

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Themes:Retail theft as existential business model threatPhysical store viability economics under pressureForced digital transformation as survival strategy

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?