Contributors›Katie Steinberg

Sr. Manager, Client Services · MarketScale

Katie Steinberg

Katie Steinberg is Sr. Manager of Client Services at MarketScale, leading the client experience for Fortune 500 brands. She also serves as a host on the Game Changers sports and entertainment series.

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Contributor Brief·Katie Steinberg · 4 articles

Updated Feb 11, 2025

Authenticity and safety drive modern sports engagement strategy

Steinberg argues that brands and venues must build strategy around two non-negotiable pillars: authentic fan participation and proactive safety infrastructure. She demonstrates that professional sports organizations win by treating attendees' real experiences and peace of mind as core business drivers, not afterthoughts.

SrcWhat Super Bowl 59 Taught Us About UGC →+1

69.3%

of fans factor security into event attendance decisions

“Fan-created content became the heartbeat of Super Bowl 59.”

What Super Bowl 59 Taught Us About UGC

SrcWhat Super Bowl 59 Taught Us About UGC →

Security's impact on fan behavior and venue strategy

Fans who prioritize security in attendance decisions69.3 %

Fans willing to pay extra for security assurance73 %

Venues forced to redesign security from ground up100 %

SrcFrom Gates to Game Time: Lessons in Pr… →

29%Fans who

Fans who prioritize security in attendance decisions

Fans willing to pay extra for security assurance

Venues forced to redesign security from ground up

3 out of 4

eventgoers will not attend without feeling safe

SrcFrom Gates to Game Time: Lessons in Pr… →

Setbacks on and off the field became the foundation for mentoring.

Eric Dickerson Turns Career Struggles into Lessons for Young Players

SrcEric Dickerson Turns Career Struggles … →

Safety sells—and venues must rethink their entire security approach.

From Gates to Game Time: Lessons in Proactive Stadium Security

SrcFrom Gates to Game Time: Lessons in Pr… →

“Most fans won't attend events unless they feel safe.”

Themes:User-generated content as competitive amplification leverSafety infrastructure as revenue and loyalty driverAuthentic experience over transactional engagement model

What Super Bowl 59 Taught Us About UGC

Fan-created content became the heartbeat of Super Bowl 59, revealing how brands can harness real experiences to amplify their reach

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Sports & Entertainment

2 articles

Eric Dickerson Turns Career Struggles into Lessons for Young Players

A Hall of Famer shares how setbacks on and off the field became the foundation for mentoring the next generation of athletes

Jan 25, 2025Read now →

From Gates to Game Time: Lessons in Proactive Stadium Security

Most fans won't attend events unless they feel safe, forcing venues to rethink their entire security approach from the ground up

Dec 6, 2024Read now →

Software & Technology

1 article

From Gates to Game Time: Lessons in Proactive Stadium Security

Safety sells—and 69.3% of fans are buying in. According to the National Center for Spectator Sports Safety and Security, nearly three out of four eventgoers factor security into their decision to attend, and many are willing to pay extra for peace of mind. For those charged with event and stadium security, this isn’t just a…

Dec 6, 2024Read now →

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AM
Alex M.·2h agoquestion
What sparked your research into disruptive innovation?
Curious what the original insight was that led you to the Innovator's Dilemma framework.
SL
Sophia L.·1d agoidea
Would love a deep-dive into EdTech adoption barriers.
Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.
DR
David R.·3d agoquestion
How do you see AI changing the personalized learning landscape?