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CEO & Director

Joanna Massey

Dr. Joanna Dodd Massey is a seasoned C-level communications executive and Board Director with more than 25 years of experience in the media industry at companies such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. Currently, Dr. Massey is President & CEO of J. D. Massey Associates, Inc. (JDMA), which provides marketing communications services, executive training and business publishing by using neuroscience and communications tactics to help management teams influence internal and external stakeholders. She is also a sought-after corporate speaker, a Board Director for startups and nonprofits, an adjunct professor at Columbia University, and the author of two books, CultureShock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes AreHigh.

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Contributor Brief·Joanna Massey · 3 articles
Updated Jan 17, 2024

Media must demand recurring AI compensation, not one-time licensing deals

Massey argues that media companies must establish regular, ongoing payment structures for AI training data rather than accepting one-time licensing fees, because AI systems derive continuous value from published content. She contends that the entertainment and media industries will ultimately accept AI adoption, but only after securing structural compensation models that reflect the perpetual economic benefit their intellectual property generates.

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pivotal moment defining IP value in AI era

“Media outlets deserve regular payments for intellectual property in the AI era.”

NYT vs. OpenAI: Media Agencies Deserve Regular Payments (software and technology)

Industry response stages to AI adoption

Initial reluctance and safeguards1
Active negotiation of AI terms2
Long-term acceptance signaled3

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17%Initial reluctance
Initial reluctance and safeguards
Active negotiation of AI terms
Long-term acceptance signaled

3

media verticals forcing reckoning over AI profit-sharing

Industry leaders negotiate terms rather than blocking AI outright, signaling long-term acceptance.

Despite Initial Reluctance, AI Will Likely Overcome Resistance in the Entertainment Industry

Media companies are forcing a reckoning over who profits when AI trains.

NYT vs. OpenAI: Media Agencies Deserve Regular Payments (business services)

“Compensation structure determines whether media acceptance becomes industry standard or relic.”

Themes:Recurring compensation models beat one-time licensing for media IPEntertainment industry negotiation strategy shifts from resistance to terms-settingAI profitability gap exposes structural weakness in traditional media business models

Latest article

Software & Technology · Jan 17

NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the…

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NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?