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Jim Kennelly

Lotas finds, records, and delivers the voices you need. We have over 35 years of professional experience handling every step of the voice-over process, global diverse voice casting, online direction & delivery, digital patches, and talent payment services. We cast union, and direct-pay voices, and offer global voice customization services and a managed synthetic voice division. Call us. We’ll find your voice!

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Contributor Brief·Jim Kennelly · 2 articles
Updated Oct 13, 2023

Voice actors must actively shape AI policy, not passively resist it

Kennelly argues that voice actors' resistance to AI is understandable but strategically counterproductive—the technology is inevitable, and creative professionals must instead negotiate proactive protections around digital likeness rights and unauthorized use. Rather than fighting AI adoption, voice talents can leverage the technology for efficiency while establishing contractual and legal safeguards that preserve both their autonomy and economic value.

2

distinct articles published on same topic, different outlets

“Voice actors are among creative professionals voicing concerns about AI deployment, use-cases, and protections.”

There's a Bad Rep for AI in the Voice Acting Industry (software and technology)

Stakeholder positions on AI in voice acting

Voice actors: concerned about unauthorized use8
Creative professionals: demanding deployment protections7
Industry advocates: promoting embrace + safeguards approach9

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33%Voice actors:
Voice actors: concerned about unauthorized use
Creative professionals: demanding deployment protections
Industry advocates: promoting embrace + safeguards approach

3

core protection mechanisms needed: rights, contracts, enforcement

Voice talents can leverage AI technology while securing protections preventing unauthorized digital likeness use.

There's a Bad Rep for AI in the Voice Acting Industry (pro av)

AI transformation in media production requires voice actors to negotiate, not surrender.

There's a Bad Rep for AI in the Voice Acting Industry

“Creative professionals must actively shape AI policy before it shapes them.”

Themes:Proactive negotiation over reactive resistance to AI adoptionDigital likeness rights as the critical protection frontierCreative industry leverage through contractual AI governance frameworks

Latest article

Software & Technology · Oct 13

There’s a Bad Rep for AI in the Voice Acting Industry. But Voice Talents Can Embrace AI — And Protect Their Rights.

Artificial intelligence is getting a bad rep in the voice acting industry, and the rep isn’t unsubstantiated. Considering the ways AI is transforming the media production field, voice actors are among the various creative professionals voicing concerns about the deployment, use-cases, and protections from AI disruption. At a recent Comic Con event, voice actors…

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There’s a Bad Rep for AI in the Voice Acting Industry. But Voice Talents Can Embrace AI — And Protect Their Rights.

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?