MarketScale
Demo
Contributors›Hye-Shin Kim
Hye-Shin Kim photo

Professor

Hye-Shin Kim

Expert in textile and apparel industry applied research. Specialization include brand perceptions, consumer involvement and interests, online consumption behavior, and sustainability. Hye-Shin is committed to and enthusiastically supports the global agenda related to sustainability and the environment.<br/><br/> Published in journals including the Clothing and Textiles Research Journal, Journal of Global Fashion Marketing, Journal of Fashion Marketing and Management, International Journal of Electronic Marketing and Retailing, Behavior and Information Technology, and Journal of Brand Management.

1 article
Contributor Brief·Hye-Shin Kim · 1 articles
Updated Oct 13, 2023

Consumer sustainability values collapse under convenience pressure

Kim argues that high-profile fast-fashion collaborations expose a fundamental gap between consumers' stated environmental commitments and their actual purchasing behavior. The Forever 21-Shein partnership serves as a litmus test revealing that convenience and price systematically override sustainability principles when both are offered simultaneously.

1

collaboration testing consumer sustainability commitment authenticity

“Two fast-fashion powerhouses joining forces reveals whether consumers will prioritize convenience over stated environmental values.”

The Recent Forever 21-Shein Collaboration Tests Consumers' Sustainability Commitments

Tension between consumer stated values and fast-fashion collaboration evidence

Consumers claim sustainability priorities9
Fast-fashion collaborations continue expanding9
Price and convenience override environmental concerns8
Regulatory pressure on sustainability disclosure7

SHARE

27%Consumers claim
Consumers claim sustainability priorities
Fast-fashion collaborations continue expanding
Price and convenience override environmental concerns
Regulatory pressure on sustainability disclosure

2

major fast-fashion brands testing consumer commitment authenticity

Collaboration reveals whether consumers prioritize convenience over environmental values.

The Recent Forever 21-Shein Collaboration Tests Consumers' Sustainability Commitments

Partnership exposes the gap between stated sustainability commitments and actual purchasing behavior.

The Recent Forever 21-Shein Collaboration Tests Consumers' Sustainability Commitments

“Convenience and price systematically override sustainability when both are offered.”

Themes:Sustainability values versus convenience trade-offsFast-fashion collaboration as consumer authenticity testPrice-driven purchasing power over environmental commitment

Latest article

Retail · Oct 13

The Recent Forever 21-Shein Collaboration Tests Consumers’ Sustainability Commitments

Two fast-fashion powerhouses joining forces reveals whether consumers will prioritize convenience over their stated environmental values

Read article →
The Recent Forever 21-Shein Collaboration Tests Consumers’ Sustainability Commitments

Connect with Hye-Shin Kim

No articles yet.

Community

0 posts
No posts yet. Be the first to ask a question or share an idea with Hye-Shin Kim.
  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?