Associate Professor of Marketing and Chair, Department of Business Management
Douglas Friedman
A skilled and experienced teacher, highly knowledgeable in several subfields of Marketing. Experienced in all aspects of marketing research design, including questionnaire design, scale development and testing, and various types of data analysis using SPSS. Experienced in conducting exploratory (focus groups and depth interviews), descriptive and causal research.
A skilled and experienced teacher, highly knowledgeable in several subfields of Marketing. Experienced in all aspects of marketing research design, including questionnaire design, scale development and testing, and various types of data analysis using SPSS. Experienced in conducting exploratory (focus groups and depth interviews), descriptive and causal research.
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- AMAlex M.·2h agoquestion
What sparked your research into disruptive innovation?
Curious what the original insight was that led you to the Innovator's Dilemma framework.
- SLSophia L.·1d agoidea
Would love a deep-dive into EdTech adoption barriers.
Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.
- DRDavid R.·3d agoquestion
How do you see AI changing the personalized learning landscape?