Professional Writer and Content Marketing Expert
Beth Osborne
I think it's pretty cool that I get paid to write. I wrote my first story when I was five, which means I had a great imagination, an English teacher mom, and drive. In a way, I think I was born with it. I love words. I think they are what make us human. I'm also passionate about content and inbound marketing. I think every brand (no matter if it's just your own) has a story to tell. I'm not too bad at telling that story. I believe in delivering great content, educating audiences and empowering them to make the best decisions. I have been a marketing executive in multiple industries and have toured the country speaking and meeting with clients. I have a BA in English and an MBA in Marketing. My specialties include inbound marketing (certified), content marketing (certified), social media marketing (certified), email marketing (certified) and marketing analysis. I am available for one-time projects or an on-going relationship. I have experience with Hootsuite, HubSpot, Mail Chimp, Google Analytics, Pardot, Zoho, and WordPress. I've been freelancing for over 10 years, so I know how to manage projects and meet deadlines. I live in Las Vegas, NV (yes, really!) and am a ridiculous Carolina Panthers fan. I'm from the south. Yes, I do have an accent, and it's lovely. In my free time, I enjoy reading, writing, traveling all over the world, and spending time with my family, which includes one amazing husband and two spoiled dogs.
Technology solves resource scarcity by converting invisible data into operational advantage
Osborne argues that emerging technologies—IoT, automation, and connected networks—transform how we manage constrained resources by making invisible inefficiencies visible and actionable. She contends that data extraction from smart devices is not a byproduct of connectivity but the primary mechanism through which businesses and infrastructure systems achieve conservation and optimization.
90%
of homes already contain at least one smart device
“Just as you don't have to wait for data online, same principles could transform transportation infrastructure.”
How Automation Will Change Your Morning Commute
Smart device and connectivity adoption benchmarks
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10,000+
distinct cryptocurrencies now in active circulation
Intelligent water management uses technology to solve what experts have addressed for decades.
Is Our Greatest Natural Resource Relying on IoT to Save It?
Cybersecurity is always evolving—what protected data yesterday no longer suffices today.
Will 2019 Be a Turning Point in Cybersecurity?
“Big data opens new opportunities for businesses to understand consumer device behavior patterns.”
Connect with Beth Osborne
Industrial IoT
Is Our Greatest Natural Resource Relying on IoT to Save It?
Water is the most vital resource we have. It is a basic need for every living thing on the planet. However, wasting water is a huge challenge that the world is facing. For decades, experts have been devising ways to conserve our water supply. Now they have the help of technology. Intelligent water management has…
Will 2019 Be a Turning Point in Cybersecurity?
Cybersecurity is on the minds of leaders at almost every company. Regardless of the industry, all companies have data, much of which needs to be protected as it contains personally identifiable information, trade secrets, and other proprietary content. The thing about cybersecurity is that it is always evolving. What worked well to protect data yesterday,…
How Automation Will Change Your Morning Commute
Could traffic soon be a distant memory in the next 20 years? Just as you don’t have to “wait” for data to be dispersed online, the same principles could be used in transportation infrastructure. If transportation infrastructure became supported by a connected network it could usher in new possibilities and opportunities that would fundamentally change…
Leveraging IoT Data to Revolutionize Product Development
Internet of Things (IoT) devices were conceived for connectivity—offering users a convenient way to manage everything across one network. It allows for true interoperability. While that was the initial focus of IoT development, there is also an additional benefit, data. Big data opens up new opportunities for businesses to understand how consumer IoT devices are…
The Smart Home Revolution: Risks and Opportunities
Smart devices are simply a part of the modern world. They keep you connected and even respond to your questions and needs. According to research from Metova, about 90 percent of homes have some type of smart device, with 70% of homes owning a voice-controlled system.[1] This revolution of the home’s ability to be smart…
Community
- AMAlex M.·2h agoquestion
What sparked your research into disruptive innovation?
Curious what the original insight was that led you to the Innovator's Dilemma framework.
- SLSophia L.·1d agoidea
Would love a deep-dive into EdTech adoption barriers.
Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.
- DRDavid R.·3d agoquestion
How do you see AI changing the personalized learning landscape?