Chief Executive Officer
Anne Mitchell
Anne helps IT Channel partners optimize their B2B marketing to drive pipeline and revenue. For nearly 25 years, Anne worked for a Global Fortune 100 IT distributor, and then a Telecom distributor, where she discovered her passion for B2B marketing. She received frequent promotions over the years and ultimately became a Vice President, responsible for a $500M portfolio with a $65M marketing budget, and leading a team of over 80 professionals.
Anne helps IT Channel partners optimize their B2B marketing to drive pipeline and revenue. For nearly 25 years, Anne worked for a Global Fortune 100 IT distributor, and then a Telecom distributor, where she discovered her passion for B2B marketing. She received frequent promotions over the years and ultimately became a Vice President, responsible for a $500M portfolio with a $65M marketing budget, and leading a team of over 80 professionals.
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- AMAlex M.·2h agoquestion
What sparked your research into disruptive innovation?
Curious what the original insight was that led you to the Innovator's Dilemma framework.
- SLSophia L.·1d agoidea
Would love a deep-dive into EdTech adoption barriers.
Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.
- DRDavid R.·3d agoquestion
How do you see AI changing the personalized learning landscape?